Privacy Policy


Onward and Upward, LLC (“OAU”) believes in protecting your privacy interests.  We strive to make our Website,, (the “Site”) a safe environment for anyone who visits it or makes purchases at our online store.  In order to enhance the products and services we provide and to better meet the needs of our customers and guests, we may use some types of information provided to us by our Site customers and guests.  This Privacy Policy (the “Policy”) describes what measures we take to protect individually identifiable information of our customers and guests, what types of information may be collected when customers and/or guests interact with or visit the Site, and how we may use that information.

By viewing and/or using the Site you acknowledge that you have accepted the terms of the Policy.  Please read the Policy to assure that you understand its contents.  If you do not accept the terms, do not visit the Site.

If you have any questions or concerns regarding the Site’s Policy or how your information will be used, please contact through

THE INFORMATION WE COLLECT AND HOW IT IS USED may collect and store various types of information about you when you place an order or request information from through the Site.  This information may be personally identifiable information such as your name, address, e-mail address, telephone number, account access or login information, and financial information. may use that information to provide services to you, process transactions with you, answer inquiries made by you, provide offers for products and services to you, provide information from other organizations that we believe may be of interest to you or can provide services to you, and otherwise communicate with you.  If you do not wish to receive e-mails from with offers for products and services available to you, please write will not disclose your personally identifiable information to any third parties unless you expressly authorize us to do so for purposes such as verifying any of the personal information you submitted when creating an account or making a purchase, or fulfilling your order. will not share your account access or login information with any third party unless you expressly authorize us to do so.

Financial information such as your credit card number, the name on your credit card, the expiration date, and the security code may be collected in order to process a transaction between you and  This financial information will be used solely for processing the transaction and will not be shared with any third party except for our credit card processor for the sole purpose of processing the transaction. In addition, may also be required to retain and use your information in order to comply with legal obligations for example, if required to do so by a court order or other legal process. may collect technical information about your computer and browser and a record of the web pages you visit while on our Site. may also collect anonymous data such as web pages that are accessed by our Site guests, the volume of traffic on our Site, and the domain name of Site guests.  This information is collected to track trends and habits of our customers and Site guests in general and for administrative or research purposes.  This information may be used by to gather information about the time spent on our Site and to help us better understand our customers and guests so that we may provide better services to you and make your experience at our Site faster and more convenient.

If you have an account with us, the Site will collect information about your computer, e-mail address, and your IP address automatically through the use of cookies.  A cookie is a small file stored on your hard drive that websites use to keep you “logged in,” keep track of search criteria, monitor use, and to obtain information about your computer configuration or your use of your computer.  Cookies also help make shopping online easier, speed navigation, and provide you with customer-tailored content.  By using the Site you are expressly giving permission to use cookies and to use the information gathered from its use to benefit you. does not provide aggregate statistics about our customers, sales, traffic patterns, and related site information to any third-party vendors. may disclose your personally identifiable information as required or permitted by law in order to comply with a subpoena, court order, or legal proceeding.  This information may also be used by in order to pursue or defend legal claims.

DATA RETENTION will retain your information only for as long as is necessary for the purposes set out in this policy, for as long as your account is active (i.e., for the lifetime of your member account), or as needed to provide services to you. If you no longer want to use your information to provide services to you, you may close your account. will retain and use your information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your information to comply with applicable tax/revenue laws), resolve disputes, and enforce our agreements. Please note that closing your account may not free up your email address, or username for reuse on a new account.

We provide our members and customers with a secure experience when ordering memberships or buying merchandise.  Our security measures include applying customarily accepted industry standards by use of Secure Sockets Layer (SSL), one of the most advanced encryption technology that safeguards your personal information and privacy. In the event we believe your personally identifiable information maintained by us has been improperly accessed or disclosed, we will notify you of the improper access or disclosure, if appropriate, as soon as practicable under the circumstances.

If you post personally identifiable information on a public portion of the Site, such as the Blog, the information you post is instantly made public and is not subject to the Policy.  Any information or material you disclose by posting on the public portion of the Site may be used by at any time, for any reason, and at its sole discretion.

You have a right to access and amend your personally identifiable information including account access or login information, your contact information, and your financial information.  If you wish to access and amend your information, please write to

The Site may contain links to other sites which may be owned and operated by third parties.  The Policy does not apply to any site which is not owned or operated by, even though you may access such site by clicking on a link at  You should consult the privacy policy of those sites before providing any private information.

CHILDREN’S GUIDELINES does not knowingly collect, store, or distribute personally identifiable information about children under the age of thirteen.  If we become aware that we have inadvertently received personally identifiable information from a user under the age of thirteen, we will delete such information from our records.

In the event is sold to another business, we may provide your personally identifiable information to the acquiring company.

CHANGES IN OUR PRIVACY POLICY reserves the right to make changes to the Policy at any time, for any reason, and at its sole discretion.  Your continued use of the Site after such changes are posted will constitute your acceptance of the amended Policy.  For this reason, encourages you to review the Policy any time you use the Site.  If you do not agree with the changes, do not use the Site.